College Marketing and Distribution 

Background 

• Eight billion spent annually in college bookstores
• An average college student has $200.00 in discretionary income per month
• On average, 35% of college students shop in the college bookstore or convenience store once per month
• A tremendous opportunity to initiate new users

Adcamp Associates has marketed some of the most recognized brand names to the college marketplace for over 10 years.
The core of Adcamp's capability is providing the manufacturer a complete turnkey operation from inception through point of sale reaching over 10MM potential new users and hundreds of college stores.
Through a national sales force, network of field merchandisers, direct mailing expertise, and internet activities, Adcamp has successfully built a strong consumer base for major manufactures in the college market. Capitalizing on strong brand equities, merchandising and sampling techniques, Adcamp has developed a proven and seamless organization that envelops every spoke of the marketing wheel from sell-in through sell-through on a campus-by-campus basis.
Adcamp uses account specific programs, campus events, and exciting promotions to market and distribute personal care, health and beauty products, and packaged food products overcoming the pitfalls of what most would consider an extremely complex, daunting, and splintered market.