Market Composition

Community and Vocational Schools 

• Community schools offer cosmetology degree as part of their overall course selection
• 1 to 2 year programs 
• Students either commute or live on campus
• Vocational schools typically specialize in more than one discipline (hair care, nail care, makeup and management).
• Buying decisions are either centralized or accomplished on a local level (sales rep, beauty supply outlet or retail).
• According to many Inventory Buyers, sales coverage is sporadic with little consistency; information regarding new products or training aids is limited or often provided after orders have been placed for the semester.

Strategies 

Overview:

Adcamp capitalizes on its extensive heritage to integrate marketing, educational, and distribution services to cosmetology schools for Salon products.

• Adcamp has a knowledgeable Field Sales Force to concentrate on building a trusted relationship with the key instructors and decision makers at leading educational centers. 
• Adcamp is the "One Stop" marketing service for Sales Management, School Training and Student Training.